“Barbie” is not toying with us.
The Greta Gerwig directed, Margot Robbie directed feminist comedy made a stunning $22.3 million last night in previews.
That places it at number 24 on the all time previews list, ahead of movies like The Batman, The Avengers, and the first Hunger Games movie.
“Barbie” is on track for a $100 million weekend, and that’s a low estimate. Fueled by relentless marketing from Warner Bros. and Mattel, “Barbie” is going to be a summer sensation. She’s a doll!
Barbie Box Office Boffo: $70.5 Mil Opening for a Record Shattering Weekend, Marketing Triumph