“Barbie” is a marketing colossus. Last night, the Greta Gerwig directed comedy made $48 million on top of $22 mil in Thursday previews and is headed to a record shattering weekend. That’s a $70.5 mil opening night. The weekend will be double that or more. The marketing part of it is pure genius, and will … Continue reading Barbie Box Office Boffo: $70.5 Mil Opening for a Record Shattering Weekend, Marketing Triumph