There wasn’t a lot of interest last night in “The Apprentice.”
The film about Donald Trump’s early years, with Sebastian Stan starring and Jeremy Strong as Roy Cohn made just $150,000 last night.
There’s been a lot of publicity about this film, but that doesn’t seem to have translated into audience. Maybe the subject is just too unpleasant. The film shows Donald forcing himself sexually on first wife Ivana.
“The Apprentice” went into 1,750 theaters last night. A total of $150,000 is a disaster on almost any level. It means literally no one went to see it.
In Manhattan tonight, advance sales look a little better. So it may be that audience is slow to jump on “The Apprentice.” But it’s also not the most advantageous weekend to open a film. Tonight is Kol Nidre, the holiest night of the Jewish year, and tomorrow is Yom Kippur.
Keep refreshing…
