As predicted, Beyonce had a big first week with her new album.
“Cowboy Carter” sold 418,000 copies total. Of those 170,000 were paid downloads. CDs aren’t even ready yet for sale.
Beyonce far exceeded the number 2 album by Future and Metro Boomin, which finished with 134,877.
But the power of “Cowboy Carter” is already diminishing. A new release by J. Cole has toppled Beyonce for the number 1 spot on the album chart at iTunes.
Beyonce has also lost her hold on the singles charts, with ceding the top 2 spots. Earlier this week, she had the top four of five.
What’s going on? Hubris, I think. Beyonce refuses to do interviews or even TV performances. She’s not supporting the album. If the whole thing collapses, it’s her own fault. She should be out there promoting this record!
It’s not like she doesn’t have a great publicist. But if you say no to everything, and refuse to play The Game, it’s going to backfire. And new releases are always coming!