Taylor Swift’s Eras Tour movie scored $2.8 million last night in surprise previews at 2,700 theaters.
Swift only announced the previews on Wednesday, throwing a curve ball into the release set for today. Most fans had already bought their tickets for this weekend. Many shows last night were empty-ish.
Predictions are “Eras” will reap $100 million this weekend. Advance sales indicate a wild three day run.
Swift has been very canny otherwise promoting the film. She’s appearing every few days on NFL games with boyfriend Travis Kelce of the Kansas City Chiefs. The pairing has generated ticket sales for, ratings for the NFL, and possible personal upsides that are none of our business!