Yes, Taylor Swift won 10 Billboard Music Awards on Thursday night.
But no one watched, not even Swifties, as Taylor sent a pre-taped message.
Actually, the whole show was taped, “canned,” as it were, with nothing live, no audience, and winners who knew in advance their fates.
Total viewers were just 1.26 million, making the BBMAs the lowest rated show of the night on broadcast TV. (Other than two shows on the non existent CW network.)
It’s not clear why Billboard and dick clark productions even bothered to put this together. It wasn’t good for anyone except Swift, who would have sold a bucket load of albums anyway. By the time the show aired, the week’s album count was over.
Maybe it’s time to retire this awards show.
