They’re cracking open the Aviation gin at Ryan Reynolds and Blake Lively’s house today.
“Deadpool and Wolverine” cracked the delicious $500 mil mark today, on its way to about $650 mil in the US.
That’s Ryan’s celebration.
His wife, Blake Lively, can crow that “It Ends with Us” took the number 1 spot on Monday and Tuesday, edging out “D&W” by a few thousand dollars.
Lively and Reynolds have gotten a lot of blowback for fighting with the “Ends” director, Justin Baldoni. Their PR teams have been on the move, trying to convince everyone that Baldoni is a bad guy. The result is a lot of publicity that’s probably driving some of the ticket sales.
But the real story has yet to be told. Baldoni’s been cut out of almost all the movie promotion. Sony did send him to Sweden, but to the London premiere or anywhere else cool. He and Lively obviously can’t be in the same room together. (If this a PR put up, it’s a mistake. But it seems true.)
I haven’t seen “It Ends with Us.” But you must read this review from Slate, the online magazine. It’s so perceptive, and cuts to the heart of this nonsense. Everyone’s fighting over a bad movie. But that’s how you sell tickets.
