Tuesday, September 10, 2024

Box Office: “It Ends with Us” Starts with $7 Mil in Previews Despite Middling Reviews

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Blake is lively after all.

Blake Lively’s “It Ends with Us” made a whopping $7 million last night in previews.

Reviews are middling but there’s strong interest from fans of Colleen Hoover’s best selling book.

Extra promotional help from Lively’s husband, Ryan Reynolds, and his buddy, Hugh Jackman, didn’t hurt.

There are still many questions, though, about director and co-star Justin Baldoni. He’s been snubbed by the cast, who don’t talk about him or take pictures with him. He wasn’t even at the London premiere. At the NY premiere he was largely ignored. What’s going on? Very strange.

We’ll see over the weekend if interest holds up in “It Ends with Us.” Aside from “Deadpool and Wolverine” there isn’t much out there, so this domestic drama about abuse may over perform.

Sony needs a hit. “Fly Me to the Moon” never launched. “Harold and the Purple Crayon” is DOA. Their only hit this year is “Bad Boys Ride or Die, ” which is nothing to brag about really.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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