Katy Perry was hoping her new single would be a “Firework.”
Instead, it’s a fizzle.
“Woman’s World” has sold just 3,202 copies in its first week of release. Actual downloads are just 991.
“Woman’s World” was supposed to be the launching pad for a new album, “143,” coming in September. But now that the single has bombed, something else will have to be released by August 1st.
Perry has a very scattershot marketing system. They don’t seem to be on top of anything, or in tune with how to make a hit. When she was on “American Idol,” Perry had a couple of non-hits that also fell flat. But this one was supposed to reset her after “Idol.”
I’d say a big part of the “Woman’s World” problem is the video, but it has had 9 million views on YouTube. I guess those came from the curious. Perry had better not have producer Dr. Luke on any more tracks, or she’s going to face even more blowback.
Are big stars so insulated from the real world? I thought Katy was more practical.
Katy Perry Falters with “Woman’s World” as Jiggle Video, Dr. Luke Involvement Turn off Fans