When is number 1 really number 1? Or is it number 5?
Bon Jovi debuted its “Forever” album this week and sold more CDs, LPs, and downloads than anyone — 52,000.
But the album had no streaming whatsoever.
The result is “Forever” is number 5.
Number 1 is — you guessed it — Taylor Swift’s “Tortured Poets.” Total was 128,380 copies. All but 23,000 came from streaming.
Billie Eilish’s “Hit Me Hard and Soft” came in at number 2. Not having a designated single from this album has hurt it. As much as everyone likes “Chihiro” and “Birds of a Feather,” they aren’t propelling the album.
As for “Forever,” one week should do it. All legacy albums behave this way now. No singles, nowhere to play them, no tour.