Little by little, there is growing anger at Google for their mistreatment of small websites.
Since last September, Google traffic has dropped by 75% as the company has shifted to AI in indexing sites, searching them, and recommending them. Because th sites are tied to Google Adsense for advertising, all revenue has dropped to perilous lows.
Google doesn’t care. You can read about the latest frustrations in The New Yorker. It is, to use an expression, a “shit show.” The New Yorker article comes on the heels of a May 29th report described here and other venues: Google Search Algorithm Leak: Internal Docs Reveal Secrets of Ranking, Clicks, and More.
The fact is, Google is killing us, and lying to the so-called Search Engine Optimization “experts.” Those people are finally admitting they have no idea what to do anymore. Everything they’ve been told is untrue.
When will the government intervene? After business is burned down to the ground? Possibly. As the New Yorker article states: “S.E.O., in a way, has turned out to be a failure, in part because its best practices have proved too easily manipulable.”
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