Stunt casting works!
Ratings deprived “American Idol” jumped by 1 million viewers in the Sunday night ratings.
The reason was the appearance of KISS front man Gene Simmons as a mentor to the top 14 finalists.
“Idol” has been anemic so far in numbers and needed a jolt. Simmons did the trick.
“Idol” has already announced that Jon Bon Jovi is coming soon, and we’ll see who else they round up. Are they paying these big rock stars? I would guess so, and quite a lot. Especially when they realize their impact on the ratings! Numbers rose 20% in total viewers to 5.1 million, and up 2% in the age demo.
Later on today we’ll see if that helped with Monday’s numbers, too.