Did the new “Ghostbusters” movie saturate its audience over the weekend?
On Monday “Frozen Empire” dropped 75%, 10% more than “Afterlife” did in 2016 on its following Monday.
Nevertheless, the new movie and the previous one remain on track with each other. We’ll see how that holds up this week.
Sony can’t take another pasting after “Madame Web.” They need “Frozen Empire” to hold up through at least a second weekend. “Madame Web” dropped 72% on Monday.
The studio’s other main release, “YOLO,” had the third biggest Monday drop– 69%. It’s only made $1.7 million. What is it? I don’t know.
