Golden Globes Sign Five Year Deal with CBS: Awards Show is Back After Many Scandals

CBS has signed a five year deal with the Golden Globes.

The much tarnished awards show scored a 9.6 million audience this year, evidence that home viewers still want it despite scandals.

Or maybe because of them.

The deal is with Dick Clark Productions, which is owned in part by the same company that owns Variety, The Hollywood Reporter, Billboard, and many other trade publications.

The Globes used to be run by the Hollywood Foreign Press Association. But the HFPA was disbanded over scandals concerning finances and diversity. They used to be on NBC, which passed on new editions.

It’s a win for the Globes, but CBS is now awash in special programming. One astute TV expert tells me:

“CBS will have the GRAMMYS & AMAs,  the CMT Music Video Awards, the Tonys and the Kennedy Center Honors. Then they are carrying the NAACP Awards and GRO awards which are ratings disasters, They have the Daytime Emmys and get the Emmys every 4 years, Paramount Global can also get CBS to carry the BET Awards as they play on multiple cable channels under the Paramount Global System  or even the MTV Music Video Awards. 

“It is like CBS will have an awards show every month, Is every show that industry’s biggest night or the “party of the year” or the “hottest night in country?  This is short sighted.”