Jennifer Lopez has made a big deal about investing her own money in her new project.
JLo says she put $20 million into “This is Me…Now,” the title of her new album, and the video that goes with it on Amazon Prime.
The project unfurled on Thursday night. There are no numbers yet, but there’s some indication of a soft launch.
The album went to number 1 upon release, but now it’s number 4 on iTunes. What goes down on pop charts doesn’t usually come back up.
The album has also not birthed any hot tracks. The lead single, “Can’t Get Enough,” is at number 76. There are no other tracks from the album on the top 100. A good indicator of an album’s strength is it immediately dispersing tracks throughout the top 100. It seems like the fans could indeed get enough.
As for the video, “The Greatest Love Story Never Told” doesn’t hit Amazon Prime until February 27th — next Sunday. By that time, the album and the single may not be in a position to help it.
