Sunday night’s Kansas City Chiefs-Baltimore Ravens NFL AFC championship game was a Taylorpalooza in the ratings.
Overnight numbers are coming in shortly. Keep refreshing.
Compare this to last week’s Kansas City-Buffalo Bills game, which scored 41 million in the fast overnights, and went on to be 50 million average for CBS, peaking at 56 million when all the numbers were counted.
All of this has to do with Taylor Swift, America’s Sweetheart, cheering on Homecoming King Travis Kelce. The Taylor mania is so crazy now that two things have emerged: first of all, someone’s estimated that Taylor has generated over $300 million in brand value for the Chiefs and the NFL this season.
My other favorite idea is from the right wing: that the Chiefs will win the Super Bowl so Swift can endorse Joe Biden and win him the presidency. I love that one.
Also, the latest speculation is how can Taylor perform four nights of concerts in Tokyo prior to the Super Bowl and still make it back in time on February 11th. And that will be less than a week after playing at the Grammys in Los Angeles on February 2nd. And then she has to return almost immediately to Australia for more shows!
Trust me, she’ll do it all. If she’s tired, she’ll just shake it off.
