CBS News, you forgot that Walter Cronkite interrupted the news on November 22, 1963 to tell us JFK had been killed.
It’s maybe the most important media news announcement in history. The world changed at that moment and never got better.
“As the World Turns” was broadcasting live at 1:30pm on CBS. Yes, a “live” show. Around 1:40pm, Cronkite broke in so fast the logo went up before he was seen on screen.
Why is the Cronkite announcement such a big deal? There were only three network channels then. “As the World Turns” had millions of viewers. Cronkite was already the dean of network news.
CBS News made a big mistake tonight. They should have said something. That moment defined CBS News for the next 20 years at least.
Here’s what happened.