When Taylor Swift releases her version of the “1989” album next Friday, it will be a real test.
Already this year the original “1989” has sold over 1 million copies. Most of them are streaming but that means fans have listened to it a lot.
“1989” has been Taylor’s watershed album with songs like “Shake it Off” and “Blank Space.”
Swift has re-recorded and sold her “versions” of her back catalog to get back the rights sold off by Big Machine Records to Scooter Braun, who sold them again to a hedge fund.
Now that her movie is out of the Eras tour, plus months of Eras shows sold out, fans have bought up her albums like crazy. Almost everything else sold this year is the 2.0 version, not the original.
But “1989” has only been available in its original form. This means Shamrock Investment Firm has seen at least some positive result from its $300 million purchase to Braun and Big Machine.
Will fans scoop up the new “1989” like they did all the others? Stay tuned…
