Taylor Swift and AMC may have miscalculated adding previews tonight at the last minute for The Eras Tour movie.
According to the AMC website, most theaters are only a quarter full with advance sales — or not sold at all.
The reason is “The Eras Tour” is three hours long. Tonight is a school night. Even if kids went at 6pm, that means being at the theater by 5:30pm and staying until 9pm. In the suburbs, that means an entire evening. Homework? Sleep?
Most of these tween girls have already bought tickets for the weekend. Unless there’s a big Walk Up energy tonight, tomorrow’s numbers may not reflect that predicted $100 million weekend.