It’s Taylor Swift’s world, all right.
The number 1 music star in the world is set to sell the equivalent of SEVEN HUNDRED THOUSAND copies of her re-recorded album, “Speak Now (Taylor’s Version).”
According to hitsdailydouble it will be the biggest seller in “Version” series. Of that total a shocking 475,000 copies are CDs, LPs, and paid downloads.
Swift’s fans are obviously buying multiple copies in different formats. If it it came as the middle of an Oreo cookie, they’d be eating it.
There’s no question that Swift and the people behind her are marketing geniuses.
Meantime, she has several other albums on the charts including her 2023 “Midnights” in different versions.
Taylor is a workhorse, that’s for sure. She may be recording a new album even as I write this! And she has more re-records to come.
Swift is on Monte and Avery Lipman’s Republic Records, part of Universal. This will be Republic’s 19th week at number 1 this year. They also have Morgan Wallen, who could not be more different than Taylor Swift. Talk about covering your bets!