If you give it away, they will come.
On Monday. the crowd funded Christian movie, “Sounds of Freedom,” finished at number 1 at the box office. It beat both “Insidious” and “Indiana Jones” with $4 million.
What it sounds like, though, is not freedom but a scam. You understand that the tickets are being funded by church groups that are buying the tickets at discounts and handing them out to anyone who asks. This is very important. No one is giving away tickets to big studio movies.
“Sounds” from Angel Studios, which is a crowd funding operation looking for donations and investments so they can make more of these movies. But I do think their box office numbers should be annotated so everyone understands they are not in actual competition with real studio movies.
Here’s the link to my original story explaining all this.
Meanwhile, “Mission Impossible Dead Reckoning Part One” opens Wednesday. “Oppenheimer” and “Barbie,” being cross promoted, come next Thursday.