UPDATE: All the numbers are in. Lady Gaga‘s “Born this Way” has dropped to number 8 on the pop charts and number 20 on ITunes. The total for last week is just less than 50,000 copies. By contrast, Adele remains at number 1 with over 100,000 copies sold again last week. “Born this Way” has just completely dropped, like air running quickly from an inflatable ball. So weird. But the amazon thing really hurt. Lady Gaga’s fans feel that amazon bought those 440,000 copies at full price, so what’s the difference? The difference is, the promotion hurt the artist. It devalued her CD. Only amazon did well by that move. What’s worse is that there seems to be no big single to follow up “Born this Way.” I hate to think what that “Judas” video cost. Oh my. If you look at the “Judas” entries on YouTube, it would seem like there have been 85 million views of either the video or the song lyrics. But that didn’t translate into further CD sales. “Edge of Glory” remains the number 6 single on the Billboard and ITunes charts. PS The number 9 album this week from Weird Al, featuring a parody of “Born this Way.”
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